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Metrics and kpis

50 Metrics and Sales KPIs you may not know about

1. Close rate: 
2. The percentage of opportunities that are successfully closed as a sale.
3. 
   
4. Average deal size: 
5. The average value of a sale.
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7. Sales cycle length: 
8. The length of time it takes to close a sale, from initial contact to final negotiation.
9. 
   
10. Conversion rate: 
11. The percentage of leads that are converted into paying customers.
12. 
    
13. Customer acquisition cost (CAC): 
14. The total cost of acquiring a new customer, including marketing and sales expenses.
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16. Customer lifetime value (CLV): 
17. The estimated total value of a customer over the course of their relationship with the company.
18. 
    
19. Sales quota attainment: 
20. The percentage of sales targets that are achieved by the team.
21. 
    
22. Sales productivity: 
23. The amount of sales revenue generated per unit of time (e.g. per month or quarter).
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25. Lead response time: 
26. The amount of time it takes for the sales team to follow up with a new lead.
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28. Sales forecast accuracy: 
29. The accuracy of the sales team's predictions for future sales performance.
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31. Lead conversion rate: 
32. The percentage of leads that are successfully converted into sales opportunities.
33. 
    
34. Sales velocity: 
35. The rate at which the sales team is closing deals, often measured in terms of the number of deals closed per unit of time.
36. 
    
37. Win/loss ratio: 
38. The ratio of won deals to lost deals, often used to identify patterns and areas for improvement in the sales process.
39. 
    
40. Upsell rate: 
41. The percentage of existing customers who make additional purchases.
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43. Renewal rate: 
44. The percentage of customers who renew their contracts or subscriptions.
45. 
    
46. Net promoter score (NPS): 
47. A measure of customer satisfaction and loyalty, calculated by asking customers how likely they are to recommend the company to others on a scale of 0-10.
48. 
    
49. Customer retention rate: 
50. The percentage of customers who continue to do business with the company over a given period of time.
51. 
    
52. Customer satisfaction (CSAT): 
53. A measure of how satisfied customers are with the company's products or services.
54. 
    
55. Lead generation efficiency: 
56. The amount of resources (e.g. time, money) required to generate a new lead.
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58. Sales efficiency: 
59. The amount of resources (e.g. time, money) required to close a sale.
60. 
    
61. Market share: 
62. The percentage of total sales in a particular market that is captured by the company.
63. 
    
64. Sales per employee: 
65. The amount of sales revenue generated per employee.
66. 
    
67. Lead quality: 
68. The percentage of leads that are deemed "sales-ready," often based on criteria such as budget, authority, need, and timeline (BANT).
69. 
    
70. Opportunities in pipeline: 
71. The number of sales opportunities that are currently in the pipeline, at various stages of the sales process.
72. 
    
73. Funnel velocity: 
74. The rate at which leads move through the sales funnel, often measured in terms of the number of leads that are qualified or converted into opportunities.
75. 
    
76. Average sales commission: 
77. The average amount of commission earned by sales reps on closed deals.
78. 
    
79. Sales turnover: 
80. The rate at which sales reps are leaving and being replaced within the team.
81. 
    
82. Sales efficiency ratio: 
83. The ratio of the total cost of sales (including salaries, commissions, and expenses) to total sales revenue.
84. 
    
85. Lead response effectiveness: 
86. The percentage of leads that are successfully converted into opportunities as a result of the sales team's follow-up efforts.
87. 
    
88. Sales training effectiveness: 
89. The impact of sales training programs on the team's performance, often measured in terms of increased close rate or average deal size.
90. 
    
91. Sales lead source effectiveness: 
92. The performance of different lead sources in terms of the number of leads generated and the conversion rate of those leads.
93. 
    
94. Sales stage duration: 
95. The length of time it takes to move a sales opportunity through each stage of the sales process.
96. 
    
97. Sales stage conversion rate: 
98. The percentage of opportunities that are successfully converted into the next stage of the sales process.
99. 
    
100. Sales forecast accuracy by rep: 
101. The accuracy of individual sales reps' predictions for their own sales performance.
102. 
     
103. Sales call effectiveness: 
104. The performance of sales reps on sales calls, often measured in terms of the percentage of calls that result in a next step or a closed deal.
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106. Cross-sell rate: 
107. The percentage of customers who purchase additional products or services in addition to their initial purchase.
108. 
     
109. Sales lead response quality: 
110. The quality of the sales team's responses to leads, often measured in terms of the relevance and value of the information provided.
111. 
     
112. Sales email response rate: 
113. The percentage of sales emails that are responded to by the recipient.
114. 
     
115. Sales email response time: 
116. The amount of time it takes for the sales team to respond to a sales email.
117. 
     
118. Sales collateral effectiveness: 
119. The impact of sales collateral (such as presentations, proposals, and case studies) on the team's performance, often measured in terms of increased close rate or average deal size.
120. 
     
121. Sales enablement effectiveness: 
122. The impact of sales enablement tools and processes on the team's performance, often measured in terms of increased close rate or average deal size.
123. 
     
124. Lead nurturing effectiveness: 
125. The impact of lead nurturing campaigns on the team's performance, often measured in terms of increased conversion rate or average deal size.
126. 
     
127. Sales meeting effectiveness: 
128. The performance of sales reps in sales meetings, often measured in terms of the percentage of meetings that result in a next step or a closed deal.
129. 
     
130. Sales presentation effectiveness: 
131. The performance of sales reps in sales presentations, often measured in terms of the percentage of presentations that result in a next step or a closed deal.
132. 
     
133. Sales proposal effectiveness: 
134. The performance of sales reps in creating and delivering sales proposals, often measured in terms of the percentage of proposals that result in a closed deal.
135. 
     
136. Sales negotiation effectiveness: 
137. The performance of sales reps in sales negotiations, often measured in terms of the percentage of negotiations that result in a closed deal.
138. 
     
139. Sales objection handling effectiveness: 
140. The performance of sales reps in handling objections raised during the sales process, often measured in terms of the percentage of objections that are successfully overcome.
141. 
     
142. Sales forecasting accuracy by product/service: 
143. The accuracy of the sales team's predictions for the performance of specific products or services.
144. 
     
145. Customer retention cost:
146. The cost of retaining an existing customer, including any discounts or incentives offered.
147. Sales rep tenure: The length of time that sales reps have been with the company.

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